Ready. Set. Go! Brands need to think like people, not brands. While scanning a news feed today, I found something unexpected. OWN, Oprah Winfrey Network posted an article and instead of providing a bit of the content, they posted the Terms of Use for the comment system. This was a rookie mistake but it illustrates the challenges brands have today in making a point. The content excerpt better support the title of the article with a decent hook or the visitor will just move on to the next one. Clients/Readers scan and graze. They engage when they find something that engages and fits their world view.
Write like your buyer/reader speaks and thinks and get more clicks.
Here is the content that appeared beneath a recent OWN posting on facebook: OWN: Oprah Winfrey Network To Find OWN on Your TV visit: www.Oprah.com/FindOWN By commenting you consent to Harpo and OWN’s use of your name, profile photo, and post in connection with the television program “Oprah’s Lifeclass” and derivative programming as exhibited in any and all media in perpetu…